Suica 2 in 1 Region Affiliate Transit Cards have a problem: it would be great to have these cards available on mobile wallet platforms (Osaifu Keitai, Apple Pay, etc.) however, the whole point of region cards is to promote region affiliate transit companies and service benefits for the people who live there. There are region affiliate transit points and services for everybody, discounts and point rebates for elderly and disabled users, commute plans and so on, subsidized by prefectural and local city governments.
Hence despite the Suica logo on them, region affiliate cards are not available from JR East. They are only available from region affiliate bus offices. But it’s a pain getting them, commute plan renewal requires another trip to the bus office and cash recharge is the only option. Suica 2 in 1 would be infinitely more useful and user friendly on mobile. Region affiliate users are certainly happy to have a card that covers all of their transit needs but it doesn’t bring them into the Mobile Suica era.
But mobile is a two edged sword. On one hand you want the convenience of Mobile Suica, on the other hand region cards need to promote subsidized services for a particular location, keeping them local on a wide mobile platform and restricting access for special services with certain eligibility requirements (local disabled and elderly residents) is a challenge. How does one promote targeted regional services on widely available mobile platforms like Mobile Suica on Apple Pay?
The Suica App mobile fix
Hmmm, this sounds like a similar problem with student commuter passes. JR East and customers want to do away with the drudgery of going to the local JR East station ticket window to confirm student ID validity, nevertheless, student ID validity must be confirmed before a student commuter pass can be purchased. Mobile Suica has supported student commuter passes but students have to go to a local JR East office to validate and activate it.
Mobile Suica will address this problem on February 13 with a system update and new version of Suica App (v3.1.0) that adds support for in-app purchasing and renewing student commute plans. Another Mobile Suica update on March 12 will add Tokyo region day pass purchase support. Think of these as selective local services on a widely available mobile platform. Let’s see how this approach can be applied to Suica 2 in 1 Region Affiliate cards.
1) Region affiliate mobile issue
When I made my Apple Wallet transit card wish list mockup, I thought it might be nice to have all the new Suica 2 in 1 cards available directly in Wallet app along with Mobile ICOCA (coming in 2023).
In reality, it’s not a good idea to make region affiliate transit cards available to every Wallet app user. Transit cards are easier to add in iOS 15 Wallet app than ever before, but not delete and get a refund. Too many choices confuse users who may be new to Apple Pay. What if a user wanted to add a regular Suica but added totra Suica or nolbé Suica by mistake?
Apple Pay WAON deals with this problem in a smart way: regular WAON can be added directly in Wallet app, regional WAON cards are added to Wallet with WAON app. The beauty of issuing specialty WAON cards in the app is they have region specific goodies attached: a portion of the region WAON card transaction goes to a local government development fund.
This approach is a perfect fit for region affiliate Suica cards on mobile with local perks, bonus local transit points and so on when issuing cards on mobile.
2) Suica 2 in 1 commuter pass purchases and limited eligibility card issue
There are a few more hurdles to clear before Suica 2 in 1 can join the mobile era: region affiliate commute plan purchase and renewal, limited eligibility card issue (for elder and disabled users).
Let’s say you are a totra commuter who rides a region affiliate bus and a JR East train. In this case you need 2 separate commute plans on your Suica 2 in 1 totra card, one for the region affiliate bus, one for JR East. The commuters plans must be purchased separately: the region affliliate commuter pass is bought at the bus office, the JR East section is then purchased added at a JR East station ticket office. It’s a complex hassle. JR East stations are all cashless but only a few region affiliate bus offices take credit cards…and so it goes. How nice it would be to do this with an app and pay with Apple Pay.
Mobile Suica already hosts this kind of complex commute plan configuration but not in Suica App. Mobile PASMO and PASMO App are hosted on the JR East system, basically rebranded Mobile Suica, and easily configure complex bus + train commute plans from multiple transit operators for mobile purchase.
This leaves limited eligibility card issue. The February 13 Mobile Suica update adds student commuter pass pre-registration and ID verification uploading via the Mobile Suica member website. The student reservers a pass entering school information, commute route and uploads a picture of their school ID. Approved student commuter pass reservations are then purchased in Suica App. This ID verification method can be used for issuing elder and disabled Suica 2 in 1 cards. It’s still a manual authentication process that digital My Number cards will, hopefully, transform into a simple automatic one with instant verification of necessary personal information.
One of the really interesting things about Suica 2 in 1 is that the next generation format is the very first Suica card that supports disability fares. Up until now disability fare users have been limited to paper passes inspected at manned transit gates.
JR East plans to drastically reduce the number of manned transit gate areas. Before this happens, mobile support for all Suica cards of every kind, especially the new Suica 2 in 1 features, must be in place. The pieces of the solution are there, it only a matter of JR East integrating them into a Mobile Suica system and Suica App update.
One Suica App to rule them all
If we are promoting region affiliate Suica cards does it make sense to do it all in Suica App or have individually branded local apps for totra, nolbé, cherica, et al? One main goal of Suica 2 in 1 is cost reduction and infrastructure sharing. Despite all the different names and card artwork these are Suica cards with all the Suica benefits and JR East managing the Suica infrastructure for region affiliates.
I’d argue it doesn’t make sense nor does it fit with cost reduction goals to do a bunch of re-skinned local Suica Apps when JR East is making a bunch of replicas. Better to focus efforts on making Suica App a streamlined easy to use app with all the necessary tools for managing mobile region affiliate cards. And because physical cards remain an important part of the Suica platform strategy, Suica App must also add a physical card iPhone recharge feature similar to what Octopus App and Navigo App offer.
All in all I expect that 2023, which will see the launch of the highly anticipated JR West Mobile ICOCA service, will be a big year for Mobile Suica and Suica App too.