JR East Ticketless Touch and Go Shinkansen expanding system wide

The yellow area is new

Another day, another Suica related announcement. JR East ticketless Touch and Go Shinkansen service for Suica and other compatible Transit IC cards will be expanding in March 2021. It will basically cover all Shinkansen lines directly managed by JR East. Previously it only covered the Kanto region. Touch and Go differs from Eki-Net Shinkansen eTickets in that Touch and Go uses the Suica balance for Shinkansen fare, eTickets do not.

The service is very simple: register Suica, PASMO, etc. at any JR East station pink recharge kiosk for Touch and Go. Then waltz through the Shinkansen gate and get on a non-reserved Shinkansen seat. A typical use case looks like the diagram below.

Touch and Go Flow
Touch and Go Flow: recharge before you go

Of course the new service area comes with a campaign: 10% JRE POINT fare reward for Touch and Go travel in the new area for the first 3 months. As I have said before, JR East is busy ramping up for Super Suica. Now that we have expanded Touch and Go Shinkansen, a larger Super Suica stored value purse is a given. Do I hear ¥30,000? ¥40,000? The latter would put Suica on par with WAON.

Road to Super Suica: 2 in 1 shared infrastructure and mobile transit card expansion update

The JR West Osaka Expo 2025 transit vision looks exactly like the Super Suica one

The October 21 announcement from JR East-Hachinohe City-Northern Iwate Transportation is the 3rd Super Suica local transit card and follows earlier Super Suica local transit card announcements for Utsunomiya Light Rail and Iwate Transit Co. Ltd. These fit neatly into the narrow definition of Super Suica as a local area ‘2 in 1’ transit card within the JR East region that hosts different transit company commute plans and reward points on a single card. New FeliCa chips announced in September have new features like ‘Extended Overlap Service’ to support the ‘2 in 1’ model.

The real test of Super Suica is the wider definition and how it plays with both private transit companies inside and outside of the JR East (JRE) region, JR Group companies and what infrastructure resources JRE is sharing to eliminate needless duplication and save costs for all players. In the COVID era of constrained public travel, reducing costs while maintaining good service is more important than ever.

On the mobile front I think we can safely say that Mobile PASMO is an unannounced joint effort between JR East and PASMO Association. Mobile PASMO service and software is Mobile Suica dressed up in PASMO colors, the penguin character swapped out for a robot. The JR West announcement of Mobile ICOCA one week after the Apple Pay PASMO launch is no coincidence. The Super Suica mobile template is in place and road tested, PASMO and ICOCOA are the first 2 customers.

Who’s next? Junya Suzuki pointed out that Suica and PASMO together account for 80% of Japanese transit card issue, ICOCA added in makes that 90%. The next largest market and logical choice is manaca, the Nagoya area equivalent of PASMO. Forget about the Kansai area PiTaPa, the credit card as transit card concept was a bust and will likely never go mobile unless it’s repositioned as just a credit card. JR Central’s TOICA has deep pockets, and it’s said that TOICA runs on Suica servers, but JR Central has a sibling rivalry thing with JRE that might get in the way.

I’m taking a wild guess but I think manaca will be the next mobile service announcement with the Kyushu area transit cards (SUGOCA and nimoca) following soon after. The next development to keep an eye on is the ‘2 in 1’ Super Suica local transit card model and if other major JR Group members offer a rebranded version of it in their respective transit regions.

From a western perspective people wonder ‘why not just have one national transit card and be done with all this nonsense’. A national transit card has been discussed by various Japanese governments from time to time, and gone nowhere. The shared infrastructure Super Suica model that aims to lift all boats certainly plays more to the traditional Japanese business mindset. In these challenging times that can be a good thing.

Transit IC only JR East Shinkansen eTicket reservations start today

The new JR East Shinkansen eTicket service debuts March 14, but 30 day advance ticket reservations mean it kinda starts today. The best explanation, Japanese only at this point, is the Eki-net online guide that outlines the new reservation, purchase and seat assignment process for PC and smartphone web pages. I find the smartphone online version more streamlined than the PC one but they are straight forward if you are familiar with Eki-net. The basic Eki-net process is the same until step 7, the section where you assign the eTicket (s) to your registered transit IC card (s). The differences from smartEX are interesting:

  • You can register up to 6 different transit IC cards to a single Eki-net account: Suica, Mobile Suica, PASMO, Kitaca, ICOCA, TOICA, manaca, PiTaPa, nimoca, SUGOCA, Hayaken
  • A single Eki-net account can reserve/purchase up to 6 Shinkansen eTickets then assign tickets and seats to registered transit IC cards

JR East Shinkansen eTickets are geared for family travel in a way that smartEX, EX-Press and the old Mobile Suica Shinkansen eTickets ending March 13 are not. Other systems can only attach a single IC transit card per account. The flexibility opens up some interesting possibilities, since Apple Pay Suica is just another transit IC card, one person can buy and assign eTickets up to 6 difference Apple Pay Suica devices. The downside is that transit card linking is completely manual and up to the user to update information when a new card is issued or the Apple Pay Suica ID number changes (less common than before but still happens). There are bound to be some very short trips that end with a transit gate error. Some other observations:

  • eTickets require a Transit IC card (paper tickets can be issued in the event of a lost transit card)
  • eTicket reservations are currently limited to Eki-net online but Eki-net app will gain eTicket support when the service launches March 14
  • As Suica App is tied to Apple ID and the Mobile Suica cards registered to it, I don’t see Shinkansen eTickets being integrated back into Suica App anytime soon
  • I don’t see QR Code ticketing support coming until after the transit IC eTicket system is complete and necessary gate infrastructure in place, a few years down the road at best

Eki-net eTickets are limited to JR East operated Tohoku, Yamagata, Akita, Hokkaido, Joetsu, Hokuriku Shinkansen lines. The next obvious question is when will other ticketing be migrated to Transit IC, and what kind of discounts will be offered?

Discounts, incentives and ticket system silos
Most Japanese don’t buy express train or Shinkansen tickets at regular prices. The whole point of Eki-net, smartEx, and all the other account based ticketing systems are the discounts and incentives to get people out of the ticket office line and online. Each operator has their own complex set of discount schedules which they guard and control carefully because it is their business engine.

For this reason I am not optimistic we will see an all-in-one train ticket app. Sure, there is some integration of JR East eTicket and JR West e5489 because they share Hokuriku Shinkansen operations, and there might even be an app than integrates many different ticket systems, but I don’t see it offering all the discounts of stand alone apps like Eki-net, EX, Odekake-net, etc. I also don’t see multi-lingual support in the mix, at least not in time for Tokyo Olympics. The fun starts March 14 with many things still coming down the pipe, from next generation Suica to new transit gates. It will be an interesting time.