Now that the CASHLESS Rebate program is over with transaction rates reportedly going back to ‘normal’ (an estimated 1% rise over rebate program rates), JP media outlets report that some smaller merchants might go back to cash to keep profit margins intact. Real transaction rates are always hush-hush but QR payment rates recently revealed in connection with the Japan QR (JPQR) unified code scheme give us an idea what goes on behind the curtain:
NTT Data already lowered basic CAFIS transaction rates in response to the stera payment co-venture from SMBC-Visa Japan-GMO. As the JPQR transaction rate chart makes clear, banks and payment players have plenty of transaction rate wiggle room. The Japanese government is pushing cashless. If necessary the push will become shove for lower rates and yet another cashless program but where do things stand right now?
July 2020 is the proverbial “X-Day” crossover point: Japan is cashless now, even though the transformation is uneven, ongoing and very messy. On the customer side cashless is the mindset and survival behavior for many Japanese, even for older folks who under normal circumstances would prefer using cash until they day they die.
Faced with the reality of handing money that carries the risk of infection, people are going cashless instead especially with contactless smartphone payments. Junya Suzuki was right all along: Apple Pay turned out to be “the black ship of payments” catalyst that finally nudged Japan from cash to cashless. That and COVID.
Market analysts will undoubtably demand chart data that clearly explains and quantifies the transformation before declaring a ‘winner’ but they have a long wait. That’s because the cashless transformation is sloppy with huge regional variations, all happening right before us. But all of this is an afterthought and our priorities are different now, getting accurate market survey information of any kind in the current environment is extremely difficult.
The Tokyo Olympics was supposed to be the event heralding the cashless era but the COVID crisis has forced much more change very quickly. Evidence is best found in the countless little rituals of daily life that have evolved and are not going back. Merchants who do go back to cash face the risk of fewer customers: when offered a choice people choose cashless.
This realization hit me yesterday when my partner complained about his Docomo dPAY points taking a hit because the Summit supermarket staffer tapped a wrong payment button on the new POS cashless menu options added on July 1. He wanted to pay with iD. A year ago he never used iD, dPAY or Apple Pay and never wanted to, but life changed.
These days I hear contactless reader sounds everywhere, FeliCa chirps and EMV beeps are common as clear plastic sheeting and foot position floor stickers at checkout. And just when posting this the Ministry of Land, Infrastructure, Transport and Tourism announced that Japanese Expressways will be going cashless only with ETC. If there’s anything that defines this sea change it is this: it’s not a ‘victory’ over cash that the media sometimes depicts, nor does it feel like progress. In the COVID era it merely feels like survival.
The Starbuck app server was down this morning. Fortunately my daily Starbucks has Suica payments and the staff kindly stamped customer receipts so everybody could get the Starbucks Card refill discount. I posted a silly throwaway tweet about it but received some thoughtful reader feedback that put things in perspective.
On the surface it’s true that Apple controls Wallet NFC card access with PassKit NCF Certificates. However, the Mobile Starbucks Card for Osaifu Keitai came out in March 2014, two years before FeliCa made it into iPhone 7. The mobile card was put out by Starbucks Japan which was not majority owned by Starbucks USA. USA corporate bought out the Japanese business partner at the end of 2014 and brought it under full control. Up until then Starbucks Japan stock was a popular item for the free coffee ticket goodies that came with it. The food was better too. Mobile Starbucks is a relic that will likely be ditched at some point, like the free coffee tickets and good food.
Starbucks has put real effort into protecting staff and customers during the COVID crisis. It’s an amazing effort that doesn’t get much attention. Despite this, physical Starbucks Cards are still mag strip cards handed over to staff and swiped at checkout. If Starbucks put out a digital wallet Starbucks Card, how should they do it?
The easiest way on iOS would be an Apple VAS NFC contactless pass. In Japan this is what PONTA and d POINT cards are. Apple VAS is NFC A but it works in combination with any Apple Pay payment protocol, EMV, FeliCa, PBOC, etc. Smart Tap is a similar rewards card NFC method for Google Pay.
This is what customers get when they pay with ‘Apple Pay’ on the Lawsons JP POS system: the reader polls the Wallet default payment card and rewards card, the payment transaction occurs and points are automatically added to the rewards card.
This flexible ‘2 in 1’ contactless payment + rewards package would be very nice to have with Starbucks Card. For app users it would eliminates the ‘open app, pull up barcode, make sure card has enough balance’ nonsense that happens far too often and is easily thwarted by a weak WiFi signal. It would also reduce handling physical cards at checkout.
Unfortunately this requires a POS system that supports NFC contactless, and Starbucks in Japan only supports popular contactless payment cards like Suica and PASMO when the store location is in a station retail area. Starbucks has demonstrated a lot of forward looking business sense in the COVID era so far. I hope they rethink their Japanese POS strategy and incorporate contactless payments and reward cards as standard at all store locations.
The EU antitrust investigation of Apple Pay boils down to this: does Apple have the right to be the gatekeeper of its Embedded Secure Element (eSE) in the Apple A/S Series chip, does Apple ‘own’ it? As of iOS 13 any Apple Pay eSE transaction that involves payments, transit, identity cards and contactless passes requires a PassKit NFC Certificate.
Apple has put massive effort and resources into making Apple Pay an easy seamless experience. Users don’t have to think about EMV, FeliCa, MIFARE, or NFC flavors. It just works. The price for using this is that 3rd party card and pass developers have to obtain a NDA PassKit NFC Certificate, reside in Wallet, and share a transaction cut with Apple. Apps are free to use iOS 13 Core NFC tag reading enhancements but NFC eSE transactions are not allowed, unless they have inner sanctum NFC Certificate access.
We’ll see how it plays out. We’ll also see if Apple has any iOS 14 Apple Pay changes in store. I agree with Junya Suzuki’s spot take, who’s knowledge of the payments market, the players and the technology is second to none, that the EU would never demand the same thing of Samsung or Huawei that they are demanding from Apple. In other words, politics.
Please redo the dumb dark mode driven Wallet transit card UI. All recent Wallet UI tweaks are not about making a better overall Wallet card UI experience and mostly there so it doesn’t suck in dark mode. Sorry, but it still sucks. Honestly, iOS/macOS system wide dark mode is such an overhyped piece of UI crap. I don’t use it anymore.
Now that we have Background NFC tag reading across the entire iPhone lineup, can we finally have NFC Tag Apple Pay that Jennifer Bailey unveiled last year.
More built in embedded Secure Element provider support: Calypso, CEPAS, etc.
Apple Pay Japan is still missing some important e-money prepaid cards like WAON, nanaco, Edy that have been on Google Pay for some time now, it would be nice to have loyalty prepaid card support for items like DOTOUR Value Card too, and please improve the Apple VAS experience, it’s old dog slow on the store reader.
Good news for long suffering Hong Kong iPhone users: press invitations labeled ‘Redefining Mobile Payments’ that went out to local media outlets on May 28 signaled Octopus for Apple Pay would finally launch on June 2, which it did in tandem with Apple Maps Hong Kong Transit directions just before 1 am June 2 local Hong Kong time. The press event took place at 12:30 pm.
OCL teased everyone when it first announced Apple Pay Octopus as ‘coming soon’ in July 2019, then ‘as soon as possible’ in September, finally postponing it in December for ‘later in 2020’ without explanation. This despite endless beta test leaks that indicated everything was ready to roll and endless launch rumors that never panned out. The Apple Pay Octopus Wait for Godot was a very bumpy journey. A timeline:
September 2017: Apple releases global NFC iPhone 8/X and Apple Watch Series 3 setting the stage for Octopus support
December 2017: OCL launches Smart Octopus in Samsung Pay
Global NFC iPhone and Apple Watch Apple Pay Octopus is just like Apple Pay Suica with Express Transit. It can be used on iPhone 8 and later with iOS 13.5, and Apple Watch Series 3 and later with watchOS 6.2.5. Apple devices from anywhere can add and use Octopus thanks to Apple global NFC support but practical use is limited to having a Hong Kong issue Mastercard, Visa or UnionPay bank card already in Wallet.
iPhone 11 Pro/11/XR/XS have the A12/A13 Bionic exclusive Express Transit with power reserve feature that gives users an additional 5 hours of Express Transit use when iPhone is in low battery power reserve mode. A12/A13 Bionic powered transit card performance is also much improved over previous iPhone models because the Bionic Secure Element directly handles transactions that eliminate iOS overhead. If Octopus on iPhone X doesn’t work well, check this support post.
Apple Watch is the first time Octopus has landed on a smartwatch. As a long time Apple Pay Suica user I can tell you that it’s the Apple Watch killer app. Octopus users will really enjoy the experience on Apple Watch especially when hooked up with auto recharge/Automatic Add Value Service (AAVS).
Similarities with Suica Octopus is based on the same FeliCa technology that powers Suica, both cards are very similar in scope and use for fast transit and contactless payments of all kinds. According to Wikipedia over 33 million Octopus cards were in circulation as of 2018 used by 99 per cent of Hong Kong residents. The ubiquity of Octopus with Express Transit for transit and purchases will drive Apple Pay use in Hong Kong far more than regular credit/debit cards.
Apple Pay Octopus and Apple Pay Suica both have the same fast Express Transit performance that no other Express Transit cards can match with faster gate performance than the recently added Apple Pay China T-Union mainland transit cards.
New virtual Octopus cards can be created directly in Wallet just like Apple Pay Suica cards or added via the Octopus app (v6). Plastic Octopus cards can also be transferred to Wallet but cannot be used after transfer.
Some attached services are not supported. Be sure to check Important Notes to Customers before transferring a plastic Octopus. Another issue to be aware of is that the Octopus card number changes when transferred which can cause problems with some card ID# linked services.
Not Inbound Friendly OCL limits Apple Pay Octopus card creation and recharge to having Hong Kong issue Mastercard, UnionPay and Visa cards already added in Wallet. It’s clearly not geared for inbound visitors. This is a shame because Apple supports global NFC on all devices which Samsung and Android devices do not, a key difference.
In practice this means any iPhone 8 and later from anywhere can use Apple Pay Octopus but only when a Hong Kong issue bank payment card is already loaded in Wallet. Suica is very different in this regard: it can be created and recharged in Wallet with any Apple Pay loaded card no matter the brand or country of issue, all without service fees. It’s a very inbound friendly deal for Japan visitors with iPhone.
Unfortunately OCL was limited by restrictive Hong Kong bank agreements and didn’t offer any Apple Pay inbound friendly solutions at the press event. Hopefully they will expand inbound bank card support down the road as banks realize the value of enticing tourists to use Hong Kong transit.
Octopus was the first real transit platform (contactless transit and eMoney) that had a tremendous impact on the development of other transit card fare systems around the world such as Transport for London Oyster. However, OCL needs to aggressively expand Octopus services on other mobile digital wallets like Google Pay especially as MTR moves to add QR Code payment Open Loop support.
Apple Maps Transit Integration Hong Kong Apple Maps Transit directions launched in tandem with Apple Pay Octopus. It makes sense for Apple to offer both services as an integrated package as they did for the Apple Pay Suica. In Japan, Google Maps transit directions offer more detail and a better UI than Apple Maps Transit even though they use the same data suppliers. Your milage may vary but Google Maps transit directions for Hong Kong has been in place for some time and offers extras like crowding info. Another limitation shared with Apple Maps in Japan: no indoor station mapping.
Greater Bay Area Apple Pay Transit Compatibility Apple Pay Octopus is the last piece of the transit puzzle that delivers Express Transit convenience to Greater Bay Area iPhone/Apple Watch users who, up until iOS 13.4.1, were limited to China Union Pay (CUP) cards without Express Transit and plastic Octopus cards.
The recently released Apple Pay China T-Union transit cards are interoperable transit cards that work across the country, some 257 mainland cities, similar to what Japan has with Suica, ICOCA, PASMO. China T-Union uses the PBOC 2.0/3.0 protocol, the Chinese variant of EMV with the slowest NFC transaction speeds, they are limited to UnionPay issue credit/debit cards for recharge and cannot be used for purchases. Octopus uses the faster FeliCa protocol and offers an open Apple Pay recharge backend for Hong Kong issue cards.
The advantage for wide area travelers is that they can now add both Apple Pay Octopus and China T-Union cards in Wallet. Having 2 different Apple Pay transit cards in Wallet may not be exactly the same as the dual mode Sold Octopus•Lingnan Pass but it should be close. It will be interesting to hear what the Apple Pay Greater Bay Area transit experience is like using both services.
Why the long wait? There has been endless speculation regarding the reasons for the Apple Pay Octopus delay. Technically it could have launched on iOS 12 but was held back for an unbelievably long test period over 2 major iOS versions, running from December 2018 and iOS 12 all the way to May 2020 and iOS 13.5, the last major release before iOS 14.
Why? Personally I always felt the unexplained November 2019 Smart Octopus service outage was an ominous sign that OCL plans were under political pressure, though many will disagree. Other possible delay reasons include Apple Pay recharge card support and fee negotiations, and lining up Apple Map transit data. There’s no question that the go-slow OCL approach with constant tweaking of mobile and O! ePay services was not helped by the ever-deteriorating political situation.
The Apple Pay Octopus launch story was a long winding road with many ups and letdowns in the very difficult year of 2019. 2020 is also a very difficult year in a different way, though I hope it can still turn out to be a time of recovery.
I’d like to thank all the readers who shared Octopus tips and comments that let me report a complex, ever changing situation. I learned many things, the most important of which is that Hong Kong people are very kind and very smart. Wish you all a safe, healthy and happy transit wherever you go.
June 3 8:00 JST: Octopus issues apology, “Due to the overwhelming response to the launch of Octopus on iPhone and Apple Watch, some customers could not add their Octopus between 11:30 am and 12:19 pm on 2 June,” and compensating some Octopus users June 2 12:00 JST: Octopus Card Limited site updated for Apple Pay Octopus and a press release June 2 09:00 JST: Apple Pay Octopus page added to Hong Kong Apple site with instructions for creating, transferring and topping up Octopus cards in Apple Pay June 2 03:20 JST: Octopus App v6 update released June 2 01:50 JST: Apple Pay Octopus has launched, rollout expanding in stages June 2 00:46 JST: Apple Pay Transit directions for Hong Kong appearing in advance of the Apple Pay Octopus