Japan mobile payment survey results

I gave the Twitter survey function a workout and asked 2 questions:

  • Which Japanese mobile payment do you use most?
  • Which Japanese reward points do you use most?

The results are not surprising but come with many caveats: the survey sampling was puny, in English and pretty much limited to a small group of Twitter followers, which means they are pretty much already invested in Mobile Suica. Also it is important to remember that mobile payment use profiles in Japan are highly regional, what’s convenient in Tokyo isn’t necessarily convenient in other areas. That said, there are some interesting and fun takeaways.

Japanese mobile payment takeaways and feedback

  • The 55% Suica/PASMO figure expresses the power of Apple Pay Express Transit (and similar for Osaifu Keitai) for store purchases in the COVID induced face mask era without the hassle of Face ID. It’s important to remember that the ballyhooed Unlock with Apple Watch Face ID feature introduced with iOS 14.5 is useless for Apple Pay authorization. Remember too that Mobile Suica has good support on wearables: Apple Watch, Garmin, fitbit, etc., the widest mobile payment platform in Japan.
  • Despite the heavy marketing VISA Touch from VISA Japan, the majority of users have been using Apple Pay and Osaifu Keitai for iD and QUICPay, etc. I suspect EMV ‘Touch’ (Visa, MC, AMEX, JCB) probably appeals more to plastic card users as VISA is pushing EMV only plastic cards vs. digital wallet dual mode Apple Pay.
  • QR Code payment apps (PayPay, dBarai, LinePay, etc.) are not as popular as you might think and are probably feeling the pain of recent bank account linking security problems, and the recent revelations of user transaction records being stored outside of Japan.

Changes quite a lot. Recently using EMV touch a lot because of SMCC 15% back campaign and Amex 20% at FamilyMart. Otherwise probably a little bit of everything just to get maximum reward. (Tokyo)

I don’t ride trains so I have no real use for Suica. Using it to pay in shops is too much of a PITA since you have to constantly recharge it. (Kagoshima, note that Suica Auto-charge only works in JR East transit region)

I do iD for the point rewards (none in JP CC recharge of Suica) otherwise Express Transit is perfect. (Tokyo)

Mostly Suica (via Garmin Pay), but I’ve been using au Pay (QR or barcode) a lot more recently. (Hiroshima)

Japanese reward point takeaway
Results are complicated. Twitter surveys are limited to 4 choices, I lumped the Japanese carrier reward point systems for docomo, au and SoftBank (dPoint, au•PONTA, T-POINT) into one category, the top choice at 43%. However if we break down the carrier number by carrier marketshare ratio we get the following:

  1. 21% JRE POINT
  2. 28% Rakuten POINT
  3. 19% dPOINT
  4. 14% au•PONTA POINT
  5. 10% T-POINT
  6. 8% V POINT

The key takeaway for reward points is the power of the Rakuten ‘Economic Zone’, i.e. where all the Rakuten pieces including shopping, banking/credit card/payments, transit (Rakuten Suica), mobile, stock trading, travel, etc., are glued together by Rakuten POINT and feed off each other. The Rakuten Economic Zone is the model that others will have to successfully emulate if they are going to be serious long term competitors. NTT docomo announced a tie-up with MUFG this month, the digital banking wars are just getting started.

QR Code user survey slight of hand

A recent customer sentiment survey regarding QR Code use and security from Ivanti is a classic case of marketing manipulation in action. Same survey, different titles:

The English title:
QRurb Your Enthusiasm 2021: Why the QR code remains a top security threat and what you can do about it

The Japanese title:
Is Japan a 3rd world country when it comes to QR Code use? Compared to 80~90% usage rates in China and the West, Japan remains stuck at 60%

The English survey summary highlights basic security problems to sell security software:

  • 47% or respondents claimed to know that a QR code can open a URL.
  • However, only 37% were aware that a QR code can download an application and only 22% were aware that a QR code can give away physical location.
  • Two thirds of respondents felt confident that they could identify a malicious URL, but only 39% stated they could identify a malicious QR code.
  • 49% stated they either do not have or don’t know if they have security installed on their mobile device.

The Japanese version highlights low Japanese QR Code payment use, and security software use compared with China to sell security software. It also heavily implies that Japan is behind China because of this.

Don’t know about you, but this kind of night and day spin is one reason I have stopped believing most market surveys. They are just too loaded. Give credit where it’s due: the Japanese Ivanti marketing department is certainly clever in spicing up a dull story. It’s their job. Download the English PDF and see for yourself.

BIC CAMERA VIEW Suica reward point math

If you use JR East regularly a BIC CAMERA VIEW card is the best investment you can make. So I was pleasantly surprised when the Crecolle (credit-kore) site posted a very useful piece about using Bic Camera VIEW card and Apple Pay. I love it when Japanese credit card sites analyze every reward point possibility in detail. The deep dives are always surprisingly useful.

BIC CAMERA VIEW is a dual function card that grafts a VIEW credit card with a Suica. The Suica part works just like any plastic Suica. The only difference is that users can setup the VIEW card part to auto-charge the Suica part at a VIEW kiosk, they can also setup the VIEW to auto-charge a completely separate plastic Suica, very handy. BIC CAMERA VIEW is also a BIC CAMERA store point card. When you add it to Apple Pay only the credit card function is added as QUICPay. The card comes in VISA and JCB credit flavors, mine is JCB so I can recharge my Wallet Suica with Apple Pay.

To test BIC CAMERA POINT reward rates, the Crecolle staff ran 4 purchase patterns with the same battery item:

  1. Apple Pay BIC CAMERA VIEW QUICPay
  2. Apple Pay BIC CAMERA VIEW QUICPay + showing the plastic card for BIC CAMERA reward points
  3. BIC CAMERA VIEW (plastic credit)
  4. BIC CAMERA VIEW (plastic Suica)

The return rates printed on the receipts showed the following:

  1. 1% BIC CAMERA POINTS
  2. 8% BIC CAMERA POINTS
  3. 10.5% BIC CAMERA POINTS
  4. 11.5% BIC CAMERA POINTS

So the lesson here is that if you want maximum points when buying at BIC CAMERA, use the plastic VIEW Suica. Why the big differences? The 8% vs 10% difference is the Apple Pay margin. The #1 and #2 difference between Apple Pay VIEW QUICPay by itself and showing the plastic card is simply that the BIC CAMERA point card is not hosted on Apple Pay as a NFC VAS rewards card. If it was you could do what you do at LAWSON: say ‘Apple Pay’ so that the purchase amount is rewarded via NFC VAS to a dPOINT card or PONTA card in Wallet. The #3 and #4 difference is the benefit of using Suica SF and the JR East Suica float in action bypassing the credit card companies. This last difference is the same force driving endless QR Code payment app campaigns, QR players bypass credit card network margins and pass the benefits to customers.

There is one pattern the Crecolle staff did not test: Apple Pay BIC CAMERA QUICPay and showing the BIC CAMERA App barcode point card, this gives the same 8% but without showing any plastic.

Japan Cashless 2021: the Wireless Android NFC Reader Suck Index

You too can have the whole transaction world in your hands with the Android based Square Terminal for just ¥46,980

Now that contactless is everywhere, wireless contactless readers have become very fashionable and popular. Nobody wants wires or checkout lines. All of these systems are built around an Android based reading device connected to the internet payment service via Bluetooth, WiFi or 4G with a main terminal, an iPad or a laptop running payment network software. Convenient though they may be, compared with hard wired NFC reader performance they all suck with different levels of suckiness:

  1. stera: this lovely little ‘NFC antenna under the screen’ piece of shit from SMBC, GMO and Visa Japan is so slow that checkout staff put their hand over the stera screen/reader to keep customers waiting until the device is ready to go. This is followed by the instruction ‘don’t move your device until the reader beeps.’ It’s a 2~4 second wait until it beeps. This is 2014 era ‘you’re holding it wrong’ garbage nonsense. I teased one store manager about the hard wired JREM FeliCa readers that were swapped out with stera, “Those were too fast,” he said. Too fast?!
  2. PAYGATE: Another payment provider associated with GMO, slightly faster than stera but still slow, PAYGATE does’t like Apple Pay Suica•PASMO Express Transit very much. Have of the time it ignores it altogether forcing customers into the 2016 era ‘manually bring up Apple Pay Suica’ authenticate and pay maneuver. Another ‘you’re holding/doing it wrong,’ when the fault is on the checkout system side. Passé and totally unnecessary.
  3. AirPay: It’s weird that the cheap AirPay hardware performs better than PAYGATE or stera, it’s even weirder that AirPay performs better than Rakuten Pay which uses the very same reader but is stera shitshow slow.
  4. Square Terminal has gotten lots of media attention in Japan. Too early to experience it in the field yet but I’m not hopeful. Square Terminal is Android based after all and the NCF antenna under the screen design is the worst performing reader design out there. As one Brazilian reader wrote: “I just don’t like the ones running Android because at least here the software is less reliable and I managed to crash a few one by just taping my phone.”

Yep, that observation matches my experience. Payment network providers need better Android readers, the current crop is too slow getting the payment transaction ready to tap. In this era of endless subcontractor layers in the development process, creating a fast reliable Android based NFC wireless reader might be a tall order, if not impossible. The all over the place wireless NFC reader experience certainly doesn’t boast well for open loop advocates.

UPDATE
I ran across another crappy reader experience (above) and retweeted it. A reader had some questions about it, answered here by an anonymous expert. It basically comes down to poorly executed reader polling or not following Sony polling recommendations for FeliCa cards. This is what is happening in the above retweet. It is also what is going on with PAYGATE Station readers, half of the time the proper code hasn’t loaded correctly although this issue seems to be fixed in new PAYGATE Station checkout installations. Which brings us to the point I was trying to make: these performance issues can be fixed with reader firmware updates or transaction system software updates, but never are.

Wildcard polling involves the reader making a request for system code 0xFFFF and expecting the card/device to list all the system codes that it supports. Wildcard polling won’t work on an Apple Pay device in Express Transit mode – instead, the system code must be explicitly polled for (0x0003 for CJRC, 0x8008 for Octopus). You can cause Suica/Octopus to be automatically selected by sending SENSF_REQ (Polling command, 06) for those services explicitly.

I have verified that doing so with Apple Pay will cause the emulated card to be switched out as appropriate – the IDm value will also change, since Apple Pay emulates each card separately, instead of with a common IDm as with Osaifu Keitai. If you read the Sony documentation, you will see that developers are cautioned to also poll for the specific service codes they want to access if there’s no response to a wildcard poll.

Perhaps your reader doesn’t do this, but it’s fairly big omission…it should be doing explicit polling. Simply polling for service code 0x0003 should wake up Suica if selected as an Express Transit candidate, even if you don’t send any other commands. I’ve verified this with an RC-S380 reader and NFCPay.

Japan Cashless 2020 Retrospect

As we look back on 2020 there are 2 big divides: COVID and cashless. We suddenly found ourselves in a world where all human contact is conducted behind face masks and sheets of clear plastic. Not touching anything not ours is the rule of daily life.

The year started with the Japanese Cashless tax rebate in full swing but the real value of the program, helping smaller merchants to add cashless payments, became clear when the Diamond Princess brought the COVID crisis to Japan big time and real cash suddenly become suspect fomite material. More than anything, COVID fears attached to handling cash drove cashless use in 2020 but are we there yet? Back in July, I said we are. It will be months before official 2020 cashless trend numbers are in, but you don’t need anything more than to ask yourself one simple question:

How much has changed since the October 25, 2016 Apple Pay Japan launch?

Junya Suzuki correctly predicted Apple Pay would be the ‘Black Ships‘ inflection point catalyst for cashless payments in Japan that would change everything. And everything has changed. Cashless is now the first choice that most people want, that most stores want you to use. Cash is the fallback. If grandma want to use it at the supermarket checkout she can take all the time she wants feeding bills and coins into a checkout payment machine. Just one more choice in the every growing payment option menu.

There were other cashless developments in 2020, such as the Yucho Bank security scandal that hit the Docomo Account first, then other online payment services. The end result was that QR Code players (PayPay, Line Pay, etc.) took a hit and for the time being cannot recharge from a bank account. It knocked the wind out of QR Code payment mania that I don’t see returning.

On the transit front the biggest news was the Mobile PASMO Android and Apple Pay PASMO launch. Geographically these only cover the Kanto region but Suica and PASMO combined represent 80% of the Japanese transit IC card market. As Mobile PASMO turned out to be recycled Mobile Suica under the hood, I see it as part of the overall JR East next generation Super Suica that is formally launching in March 2021.

2021 should be an interesting year for contactless payments with Super Suica and VISA Japan finally signing on with Apple Pay. We will see more transit IC card service announcements similar to the Mobile ICOCA one, and if Apple Pay QR Code Payments launch we could see developments in that segment, but 2020 will always be known as the year that Japan finally went cashless.