The off-peak commute campaign starts March 1 and runs for an entire year. JR East wants to encourage commuting without COVID risky crowding with off-peak commuting rewards. On my own daily commute I have noticed a sharp increase of people with the colder weather in the morning peak commute hours.
Peak-hours are 7:00~8:30 am, off-peak is defined as ‘early commute’ 6:00 am~7:00 am that earns 15 JRE POINT and ‘easy commute’ 8:30 am~9:30 am which earns 20 JRE POINT. In my case the ‘easy commute’ reward works out to about 500 JRE POINT a month. This is in addition to the regular monthly JRE POINT transit rewards. I wish I could be in the top earning ‘easy commute’ bracket but ‘early commuter’ will be my only choice. Such is life.
A second reward for non-commute plan Suica fare regardless of time or route offers a free fare in JRE POINT with 10 transits with an additional 10% of fare rewards for each additional transit. Mobile Suica earns more than plastic Suica, so think of this as a kind of ‘welcome to Suica Suica’ run up campaign.
The My Number Card linking scheme, via NFC tags, is designed to drive local MaaS services for local residents by linking age and local residence confirmation to Suica. Local transit discounts for elderly and children are the start point, the press announcement also highlights shopping discounts and local government services. It’s proof of age and local residency just by using a linked Suica. The MaaS service area is scheduled to start from December in Maebashi.
It’s an intriguing service that finally promises to deliver some of the features that My Number Card was designed to do. But in this case I think the service needs some kind of on the spot hook, like a instant cash-back PayPay kind of gimmick to get people to really use it. People like instant gratification. Looking at a monthly Suica or JRE POINT transaction list to find the rebate just isn’t sexy enough for most people to try something new.
FeliCa Dude points out that Pixel 4a (5G) and Pixel 5 devices use the latest Mobile FeliCa 4.1 but are not yet qualified for Mobile PASMO even though they run Suica just fine. PASMO support lists them as in the works.
Worse than that however is that OEMs are still releasing Osaifu Keitai devices with older Mobile FeliCa 3.x/4.0 factory fixed firmware that either forces the user to choose between installing Mobile PASMO or Mobile Suica, or doesn’t work with Mobile PASMO at all. It’s a real snapshot of the Android hardware dilemma.
Apple Pay PASMO is supported in iPhone 8/Apple Watch Series 3 and later. iPhone 7 JP model users are not happy about that but the writing was on the wall with the Apple Pay Octopus ‘iPhone 8 and later’ configuration. Going forward, iPhone 8 and two-factor authentication Apple ID will be the base configuration for using Mobile ICOCA, Super Suica and other mobile transit IC cards.
A reader asked a very good question: what’s the point of an Apple Pay My Suica? Can’t you already migrate a normal ‘unregistered’ Suica to another device if you loose your device?
There are 3 basic Suica plastic card categories: unregistered, registered (My Suica) and commuter. PASMO and all other major Transit IC card are the same. An unregistered Suica card just spits out of the station kiosk after putting money in and you are on your way, but it cannot be replaced or re-issued if lost. Buy a new one, end of story.
With a registered My Suica card, the customer registers a name and other information on the kiosk touchscreen and if the card is lost it can be re-issued for a fee with the original stored balance intact. It’s Suica insurance. Same deal for Commuter Suica which is registered Suica with a commute plan attached.
Mobile Suica uses the same 3 category card model but Apple Pay Suica changed the game considerably. When a user transfers any flavor of plastic Suica to Apple Pay, the card is permanently linked to the user Apple ID. When a user creates a Suica card in Wallet it creates a My Suica card also attached to Apple ID. Apple Pay Suica cards also seem to be ‘ghost’ registered to Mobile Suica even when the user does not have a Mobile Suica account. Only the Apple Pay and Mobile Suica system elves really know what is going on.
The upside for Apple Pay users is that Apple Pay and Mobile Suica preserve Suica card information so the user can safely remove Suica from Wallet, re-add it, or transfer it to another device at any time. It’s free insurance without the hassle of registering a Mobile Suica account. All Suica card types are treated the same. The downside is that if you want to migrate to Android you have to delete your Mobile Suica account and refund the card, then create a new card and Mobile Suica account for Google Pay Suica. It’s the same deal going migrating the other way.
To answer the reader question regarding the point of Apple Pay My Suica, the point is this: commute plans, auto-charge, Green Car seat purchase. The point of Apple Pay Registered PASMO is similar: commute plans and auto-charge. All this is done via Suica App or PASMO App. If you don’t want those extra services, a plain unregistered Suica or PASMO is all you need.
The real test of Super Suica is the wider definition and how it plays with both private transit companies inside and outside of the JR East (JRE) region, JR Group companies and what infrastructure resources JRE is sharing to eliminate needless duplication and save costs for all players. In the COVID era of constrained public travel, reducing costs while maintaining good service is more important than ever.
On the mobile front I think we can safely say that Mobile PASMO is an unannounced joint effort between JR East and PASMO Association. Mobile PASMO service and software is Mobile Suica dressed up in PASMO colors, the penguin character swapped out for a robot. The JR West announcement of Mobile ICOCA one week after the Apple Pay PASMO launch is no coincidence. The Super Suica mobile template is in place and road tested, PASMO and ICOCOA are the first 2 customers.
Who’s next? Junya Suzuki pointed out that Suica and PASMO together account for 80% of Japanese transit card issue, ICOCA added in makes that 90%. The next largest market and logical choice is manaca, the Nagoya area equivalent of PASMO. Forget about the Kansai area PiTaPa, the credit card as transit card concept was a bust and will likely never go mobile unless it’s repositioned as just a credit card. JR Central’s TOICA has deep pockets, and it’s said that TOICA runs on Suica servers, but JR Central has a sibling rivalry thing with JRE that might get in the way.
I’m taking a wild guess but I think manaca will be the next mobile service announcement with the Kyushu area transit cards (SUGOCA and nimoca) following soon after. The next development to keep an eye on is the ‘2 in 1’ Super Suica local transit card model and if other major JR Group members offer a rebranded version of it in their respective transit regions.
From a western perspective people wonder ‘why not just have one national transit card and be done with all this nonsense’. A national transit card has been discussed by various Japanese governments from time to time, and gone nowhere. The shared infrastructure Super Suica model that aims to lift all boats certainly plays more to the traditional Japanese business mindset. In these challenging times that can be a good thing.
The every reliable Junya Suzuki has posted exactly what I hoped he would: nitty gritty launch day event details. A quick rundown with commentary if you can’t read his original Japanese post.
Big Apple Presence A large number of Apple Japan folks were on hand at the October 6 Apple Pay PASMO press event with media invited from America. Apple Pay VP Jennifer Bailey also checked in with a message via video link. Highly unusual given that a single person is what Apple usually fields for recent Suica announcements like the Apple Pay MIZUHO Suica. This is big in itself but it’s helpful to know some basic Transit IC card market share numbers. Suica and PASMO are #1 and #2, combined they represent 80% of all transit IC card issue. ICOCA is #3, manaca is #4.
The addition of Apple Pay PASMO is why Suzuki san now refers to Tokyo as a “キャッシュレス経済圏 “Cashless Economy Zone”. The Suica and PASMO zones blur and become one thing in a digital wallet. Mobile Suica membership passed 10 million users last month, total Suica issue (plastic and mobile) is about 85 million.
Out of the Suica issue numbers Suzuki san pulls an important growth figure: the 2020 Suica mobile to plastic ratio is 12%, at the 2016 Apple Pay Suica launch the ratio was 7%. That growth is the power of Apple Pay in action, and also Google Pay. The mobile growth curve will accelerate with the addition of Garmin Pay Suica and wena 3 Suica. That’s why Apple Pay PASMO is a big deal, not only for Tokyo, but for PASMO and Apple too. It is this shift that Suzuki san says finally drove PASMO to commit to delivering a mobile service after years of dithering.
But what about the other transit card economic zones and how will they be integrated into the mobile mix? For ICOCA the only question remaining is ‘when’ Mobile ICOCA arrives, ‘if’ is no longer an option. ICOCA is the Suica of the Kansai area, manaca is the Suica of Aichi. Osaka and Nagoya don’t want to be left behind the Tokyo cashless economy zone.
My own take outlined in Hello Apple Pay PASMO and Road to Super Suica is that PASMO is a dry run for other mobile cards. The template is ready to roll, right down to the recycled but sleeker modernized Suica App stuff in PASMO App.