November 5 was JRE POINT CASHLESS rebate pay day, a grand total of ¥178. Big whup. After a month of using the CASHLESS rebate program, I can say that most of my Suica CASHLESS rebates are the convenience store instant transaction variety that do not use the JRE POINT system. I have also gotten more points out of the JRE POINT yellow logo 2% rebate campaign because I frequent Becks Coffee Shop and NewDays on the daily commute. Most of my cashless rebates are via my plastic Docomo dCard/Mastercard at the local COCOS Nakamura supermarket (the bento selection is real good, as is the fish).
Still, I’m glad to report that the system works as advertised. All the rebate points for October are in. My only wish is for more eligible stores to join the program while the deal lasts.
Hacker News and Reddit have very different user audiences but each have their share of ‘my experience is the world’ navel gazers. This is a plus: the comments are fascinating to read. The Andreessen Horowitz site posted a piece by Avery Segal, Remember QR Codes? They’re More Powerful Than You Think. Somebody posted it to Hacker and somebody else posted a link to my Transit Gate Evolution piece in the comments. I think it’s hilarious and insightful that somebody can look at the same QR code transit video in the piece and write, “The QR code video shows a ton of people going through the turnstiles quite fast.” A ton? Fast? I guess the commentator never experienced rush hour Shinjuku station gates.
Segal’s piece is a simple Mainland China travelog highlighting all the things people can do with a WeChat/Alipay account and WeChat Pay/Alipay integrated QR Code smartphone apps there. There is very little analysis and the opening paragraph reads more like PR, which it probably is. After all, Andreessen Horowitz is a venture capital firm though I can’t figure out if Segal is trying to sell WeChat/Alipay or QR.
Companies in the US have been slow to adopt QR codes, but those who dismiss them as having “been around forever but never taken off” underestimate their wide-ranging potential. Camera-based solutions like QR codes (or facial recognition, for that matter) can make traditionally clunky user experiences seamless and intuitive. QR codes connect our online identity to the offline world, allowing users to essentially log in to physical locations—and bring their data with them. This delivers a number of benefits: brands learn user preferences, while customers gain a more tailored and social experience, as well as perks like automatic loyalty programs built into every transaction.
The Hacker News crowd discusses the pros and cons of QR vs NFC, but I think that they along with Segal completely miss the point: it’s not the technology, it’s the service layers built on top of it and how well they integrate that really matters. Actually it’s the only thing that matters.
The Suica example. FeliCa is great NFC technology but nothing great by itself: the Suica card format built with FeliCa, the nationwide Transit IC card inter-compatibility built around the Suica card format, the Transit IC eMoney standard built on top of that, Mobile Suica, Apple Pay…each new service layer builds on the previous layers and adds value to the whole. The value is the quality of integration, a sum greater than the total of parts.
China is a very different country and transit infrastructure isn’t a business. I’m sure that Alipay and WeChat Pay were allowed on host their QR code services on ‘public infrastructure’ because it also benefits the Chinese Communist Party in some way and helps the CCP steer society where it thinks it should go.
There is another important aspect that Segal and the Hacker crowd fail to see or discuss: central processing vs. local processing. The whole point of Transit Gate Evolution was explaining the Apple Pay Suica secret: a great local processing front-end (FeliCa/NFC-F/Suica) integrated with a great central processing back-end (Mobile Suica + Apple Pay EMV credit/debit cards). Segal assumes that central processing is everything and that the internet, mobile networks and cloud services are always going to work everywhere 100% of the time. They don’t.
After iOS 13.2 hit the final beta I migrated my Suica from iPhone to Apple Watch to give watchOS 6 Apple Pay Suica a proper shake down. Even after only a few days I can already say that Apple Pay Suica performance on watchOS 6 is far better than any version of watchOS 5. Not only does it feel more responsive, Suica Express Transit seems more sensitive further away from the gate reader hit area, crazy as that sounds.
Going back to Apple Pay Suica on Apple Watch also brings back a great feature I missed on iPhone: hands free Suica. Incredible as it sounds, Apple Watch is still the only wearable device for Suica, the only choice for hands free Suica. Once you get used to hands free Suica Express Transit with Suica Auto Recharge, it spoils you for any other kind of cashless payment. Hands free shopping and transit is a breeze that makes everything else feel like a huge step backwards.
Apple should be marketing the hell out of it in Japan but don’t. What a waste of a huge and exclusive marketing opportunity. When Apple Pay Octopus finally, finally, finally launches, I expect Hong Kong Apple Watch users will really appreciate hands free Octopus.
After a weak start with bad data, the JAPAN CASHLESS rebate map app has finally gotten its act together. The data is fixed and today’s v2 update adds filtering, search by store type, rebate type, cashless payment type, etc. The app is finally useful but still only supports Japanese language, handy nevertheless. Download it if you don’t already have it.
2022? If it’s going to take that long why bother announcing it now? I am sure that part of the reason for the long lead time is the next generation Suica card architecture (Super Suica) and FeliCa OS update coming in spring of 2021. All nine of the Suica sister transit IC cards under the Transit IC interoperability umbrella will need to switch over to the new transit card format to maintain compatibility: Suica, Toica, ICOCA, SUGOCA, Kitaca, PASMO, namaca, Hayaken, nimoca.
Right now Mobile Suica is the only transit card on mobile, and mobile offers service extras like downloadable Shinkansen eTickets. The next generation Super Suica format will likely extend mobile capability and mobile service extras to all nine cards. At the very least JR Central will have to retool the EX system for the new card architecture while maintaining compatibility with the current card architecture. It makes sense to upgrade the current EX system areas first and add Kyushu Shinkansen ticketing last.