Here is a Japanese secret: men don’t make a hit product. All those geeky guys who lined up at the Omotesando SoftBank store in 2008 to buy iPhone 3G didn’t mean a thing.
iPhone truly arrived as a bona fide Japanese hit when iPhone 3G S appeared in women’s magazines. Suddenly you saw lots of young Japanese women with beautiful nail art furiously texting on the trains. With an iPhone.
Japanese women make or break hit products. If this tweet is true, it’s all the proof you need to know that Apple Pay Suica is a huge game changing hit and mobile payments have truly arrived.
Translation: a high school girl says “That person is using Apple Pay Suica, how cool!”