If you have ridden any train in Tokyo since 2016, you have come across station number signage like the picture above. In the run up to the 2020 Tokyo Olympics […]
Apple - Apple Pay + Wallet - iPhone - Signage
That Warm Fuzzy Feeling When Puppets Use Apple Pay in Japan
NTT Docomo TV ads are running in connection with the Apple Pay Japan New Life campaign. I never understood the appeal of the d CARD bird mascot puppets but the in-joke […]
Signage
Station Codes Arrive in Yamanote Line Trains
Station codes started appearing on the in-train information screens of the Yamanote line this week. As I said before, station codes, JY 17 SJK for Shinjuku, etc., are really designed as […]
Apple - Apple Pay + Wallet - iPhone - Signage
The Apple Pay Suica Train
After JR East launched their Apple Pay Suica ad campaign in late October, I knew there had to be a Apple Pay Suica Yamanote train out there. My patience was […]
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