The iPhone Suica app lets you purchase Shinkansen express tickets and reserve seats. I love using Suica Apple Pay but have not yet had the chance to try it on the […]
Apple - Apple Pay + Wallet - iPhone - Signage
That Warm Fuzzy Feeling When Puppets Use Apple Pay in Japan
NTT Docomo TV ads are running in connection with the Apple Pay Japan New Life campaign. I never understood the appeal of the d CARD bird mascot puppets but the in-joke […]
Japanese Typography
Japanese Typography and the Art of Using Color Kanji
Virtual Body vs. BaselineTo understand the basic differences between Japanese and Western typography, you have to go back to elementary school. Think back to second grade when you were just […]
Apple - Apple Pay + Wallet - iPhone
Apple Pay Docomo iD Ads
The Apple Pay Japan ‘New Life’ advertisement blitz continues with Docomo Apple Pay iD posters plastering parts of Shinjuku JR and other stations. Instead of the familiar JR East Suica […]
Apple - Apple Pay + Wallet - iPhone
Japanese E-money Marketshare & Apple Pay
More interesting Apple Pay related Japanese market data, this time from Creco Research. Their February survey sample is only 100 people but it is a helpful take on the where […]
Apple - Apple Pay + Wallet - iPhone
Top Reasons Japanese Don’t Use Apple Pay
Ways to Pay in Japan conducted a small poll of 50 random iPhone 7 users who do not use Apple Pay asking them the reason why. It may be small but […]
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