Now this is the way to take of your branding and marketing. JR East continues the Suica Apple Pay marketing juggernaut rolling, pretty much uninterrupted since the October 2016 Apple […]
iPhone 8, Apple Pay, FeliCa and the Keynote (U)
With iPhone 8 rumors peaking and the keynote date leaking soon set for September 12, it’s time to add my two cents. I predict Apple will announce FeliCa support for all iPhone […]
Apple Pay Suica Inbound
It was just a year ago when JR East dropped the Suica bomb at the NFC Forum Japan meeting. In his presentation, JR East IT/Suica Operations Center manager Hajime Yamada […]
Apple Pay Suica Card Deposit Refunds (U)
When you purchase a physical Suica card from a JR East station ticket machine, the minimum purchase price is ¥1,000. ¥500 goes to the Suica ‘card deposit’, the remaining ¥500 […]
First Apple Pay Scam in Japan Reported
Sankei Newspaper is reporting the first ever scam involving Apple Pay used to illicitly purchase 981 cartons of cigarettes worth almost 4.5 million JPY, approximately 40,000 USD. According to Saitama […]
JR Central Tips Major Apple Pay Japan Expansion in September (U)
One of the current major limitations of Suica Apple Pay is that it cannot be used for Shinkansen travel on the most popular line: the Tokyo~Osaka Tokaido Shinkansen operated by JR […]
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