NTT Docomo TV ads are running in connection with the Apple Pay Japan New Life campaign. I never understood the appeal of the d CARD bird mascot puppets but the in-joke […]
Japanese Typography
Japanese Typography and the Art of Using Color Kanji
Virtual Body vs. BaselineTo understand the basic differences between Japanese and Western typography, you have to go back to elementary school. Think back to second grade when you were just […]
Signage
Station Codes Arrive in Yamanote Line Trains
Station codes started appearing on the in-train information screens of the Yamanote line this week. As I said before, station codes, JY 17 SJK for Shinjuku, etc., are really designed as […]
Japanese Typography
TrueType GX Lives On in OpenType Variable Fonts But Will It Live On at Apple?
Today is the last day of the JGAT page 2017 expo at Sunshine Ikebukuro, Tokyo. Attendance has been up this year and it was a good chance to talk with […]
Japanese Typography
Apple.com Japanese Pages Going Back to Myriad?
After the Japanese typography problems on the apple.com web pages I wrote about earlier, Apple seems to be switching back to Myriad style branding and in some cases an odd […]
Japanese Typography
Apple.com Switch From Myriad to San Francisco: a Disaster For Japanese Typography
With the release of iPhone 6 in 2014, Apple refreshed their Japanese site with a new web font Apple TP (above). Apple TP is a custom font using Myriad Set for roman glyphs […]
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