The Great Big Nankai VISA Touch Transit Boutique

VISA Japan has been busy this year marketing VISA Touch contactless cards with the SMBC group, leveraging the SMBC-GMO-VISA co-venture stera payment platform that launched on July 6. We have already seen a few VISA Touch stera powered ‘transit boutiques’: smallish inbound tourist centric transit companies that don’t support Transit IC cards like Suica and PASMO. This could be changing.

Nankai Electric Railway along with VISA Japan, SMBC and QUADRAC Co., Ltd., a SoftBank and hedge funded systems company that develops VISA Touch and QR fare systems among other things, announced a co-venture test of VISA Touch and QR Code open loop fares for ‘inbound tourists’ on Nankai transit gates in 2021. ‘Test’ not ‘rollout’. The wording of the press announcement is vague with photo ‘images’ of what it might look like. It reads more like a VISA PR release than a Nankai one.

To understand why Nankai is testing this it helps to know a few things. Nankai lines service Kansai International Airport that up until COVID hit had a lot of inbound tourists from China visiting Universal Studio Japan in Osaka, amoung other things, the AliPay thing being the most important.

The other thing to know is that Kansai area transit companies (Hankyu, Keihan, Nankai, Hanshin) never developed a PASMO like transit card for non-JR group transit companies. PiTaPa is a failure because it’s a post-pay transit card, a SMBC managed credit card with credit card checks and unsuitable for the commuter pass masses without credit cards. This is why Hankyu ‘borrows’ the JR West ICOCA card for issuing commuter passes. It’s a mess. But it also means that transit companies in the PiTaPa SMBC orbit are in a weaker position, open to SMBC pressure and loan incentives to try VISA Touch open loop (not really open loop when it’s an exclusive VISA Touch arrangement and nothing else right?).

The Japan Transit IC map. Post-pay PiTaPa based transit cards are in a weaker position than regular prepaid transit cards

It also helps to know that stera Panasonic JT-C60 NFC readers are the slowest transit Suica compatible readers I have every used. These same readers are used in VISA Touch transit boutiques and we all know that EMV contactless is slower than FeliCa.

So what is Nankai testing exactly?

(1) Transit gate friction. Transit IC card tap speed is less than 200 milliseconds (ms) while legacy mag strip paper ticketing is 600 ms. The stera Panasonic readers are far slower than 600 ms, if that’s what they end up using for the test…it’s hilarious to imagine Nankai retrofitting a bulky slow Android based NFC reader on a Omron transit gate.

(2) Fare system overhead. How much does the centralized fare processing and linking to VISA and AliPay cost and how does it perform versus local stored value transit IC cards.

The eventual rollout plan will be based on hardware and system cost balanced against the estimate of capturing more inbound transit revenue. There are also transit gate layout issues to consider, is it better to go with slow and fast lane transit gate layout, or retrofit every gate as cheaply as possible. Does any of this make sense in the COVID era when tap speed is more important than ever?

The Real Friction Point: Inbound
We’ll see how it works out but since the advertised point of this effort is for the benefit of inbound tourists, I’ll come out and say it: one of the best things about COVID is the elimination of inbound tourists and their luggage on commuter trains in heavily trafficked areas like JR East Yamanote.

Large groups of people with lots of luggage riding commuter trains during rush hours without following common sense etiquette is a huge stress point for regular commuters. When doors are blocked by luggage and tourists who don’t know, or don’t care about other people using the train, it’s trouble in the making.

The hallmark of any good transit system is safety and reliability, a finely tuned balance of servicing all customers and wisely investing in infrastructure. All too often the grab for inbound tourists ignores this balance at the expense of daily riders. Nankai must keep this in mind. If they do not it will end up being a ‘do less with more’ money losing proposition for Nankai, but not for VISA, SMBC and QUARDRAC.

VISA Japan finally signs on with Apple Pay (Updated)

UPDATE 11/24
Apple pulled the Apple Pay VISA JP rollout, somebody in Cupertino uploaded a new JSON payload to Apple Pay servers too soon. After showing in Wallet for almost 24 hours, VISA disappeared from the add card animation lineup around 6 pm JST. With a gaff this long at least we know VISA support is coming to Apple Pay Japan soon and likely come with the Line Pay Apple Pay card announced in September for launch ‘later this year’. I’m leaving the original post below for now and put put a new post with the official launch.


Japanese credit card otaku tweeted late last night that the Apple Pay Wallet animation started displaying VISA, which it never did until now. Sure enough, VISA displays in the add card animation for the Apple Pay Japan region on iPhone, Apple Watch and iPad. Wallet only displays supported card brands for the selected Apple Pay region so the change means VISA JP is officially on board.

The trouble is we don’t know what that means without a press release from VISA Japan, Apple, or Japanese card issuers. So far we don’t have one. All we have are 2 questions that will hopefully be answered later today or the next few days.

Does it mean current iD/QUICPay VISA cards in Wallet fully support Apple Pay features?
A quick check adding a digital Kyash VISA prepaid card to my Wallet did not show anything new, just the same limitations: no VISA logo, no In App (Suica recharge) or web purchase support, no EMV/FeliCa dual mode. That doesn’t mean anything by itself: virtual Kyash VISA still has the limitations but it may be different for major VISA issuers like SMBC and MUFJ.

Does it mean that Apple Pay is simply matching the EMV only VISA Touch cards already on Google Pay from Sony Bank and others?
This seems more likely but also flies in the face of Apple Pay Japan encouraging ‘it just works anywhere’ dual mode EMV/FeliCa support for Wallet issue. If we don’t get announcements from VISA Japan or Apple, it could be a slow dribble of VISA Touch announcements from VISA JP card issuers, not much fun.

What I really want to know is: did VISA Japan blink, or Apple? I’ll update this post as details come in.

VISA Touch issuers currently on Google Pay

VISA Touch Transit Boutiques

VISA Japan announced VISA Touch support on Kyoto Tango Railway, most media outlets simply ran edited versions of the VISA Japan press release. The infrastructure uses a slightly modified stera store reader platform, which VISA has a hand in. Willer Inc. is hailing this as the first ‘VISA Touch’ solution on Japanese train systems but they ignored the fact that stera VISA Touch was already announced for Ibaraki Transit highway bus service back in July.

Japanese journalist comments on Twitter were fun to read with the ‘let’s just dump FeliCa and Suica already and go all in with EMV’ supporters club checking in as usual. Nobi Hayashi asked good questions regarding real user convenience. Junya Suzuki said he plans a trip to investigate the new service, his next ‘Pay Attention’ column promises to be a good read.

Just what kind of end user are these VISA Touch transit installations targeting anyway? Let’s do a quick profile:

  1. VISA Touch JP plastic cards are being issued in Japan but they are new and few and dwarfed by the number of Transit IC cards (Suica, PASMO, ICOCA, etc.) that can be bought by anybody at any station kiosk machine with cash. Apple Pay Japan users cannot use it because VISA JP refuses to support Apple Pay JP FeliCa/EMV dual mode NFC switching. This service is not targeted for domestic transit users.
  2. Both of these VISA Touch installation transit areas market heavily to inbound tourists, neither of them support Transit IC cards.
  3. VISA Touch is not compatible with PBOC Union Pay cards technology, the installations also support QR Code AliPay and WeChat Pay for inbound Chinese tourists

The short summary is these installations are for inbound tourists with VISA Touch contactless credit cards, a transit boutique for marketing purposes more than real use.

Japanese media is quick to dismiss FeliCa as a technical failure in the face of EMV but I think that is the wrong analysis. Looking back it’s easy to see a huge mistake was that the big push for Mobile FeliCa credit cards on smartphones was not matched with an equally big push for plastic credit cards with FeliCa support.

And the big EMV push instead of FeliCa has not worked out so great either. Instead of making a technology agnostic unified push for NFC contactless, EMV bank card interests pushed their own agenda. All that did was provide a big opening for domestic QR Code payment players like Line Pay and Pay Pay which they took and continue to take.

What I find fascinating is that the mainstream Japanese IT media has not written much about the Super Suica 2 in 1 card strategy or rollout plans. Low cost transit IC card infrastructure sharing that delivers consistent and seamless transit service on mobile and legacy plastic while offering local area branding and services is a compelling vision that I don’t see bank card companies matching.

The challenge for JR group companies (JR West, JR Central, JR Kyushu, etc.) is working with JR East to offer Super Suica 2 in 1 card solutions in their own regions, because if they do not we’ll see more VISA Touch transit boutiques.