Apple Pay is sure to have a segment during the September 10 Apple Event. Here is my roundup of what to expect based on previous coverage.
Apple Card Apple Card did not get its own press event rollout in August, this will be the closest thing. We will certainly get a feature review and some launch statistics. Long shot call: if lucky we may also get mention of a few more Wallet card feature goodies with the iOS 13 golden master.
Apple Pay for NFC Tags This was previewed by Jennifer Bailey at her Transact keynote just before WWDC19. There has been no coverage since. NFC Tag Apple Pay works hand in glove with the Background NFC tag reading feature on iPhone XR/XS and later, and the Sign in with Apple feature of iOS 13. The Apple Pay segment makes the most sense for Apple to mention any other products or services that use the enhanced NFC Tag functionality of iOS 13.
The level of global NFC functionality integration across iPhone and Apple Watch is unique. There is nothing on the Android side that matches the seamless combination of Apple Pay Suica + iPhone + Apple Watch, a hardware combination also coming to Hong Kong transit with iOS 13 Apple Pay Octopus. An Apple Watch Series 5 that delivers background NFC tag reading ability integrated with Apple Pay along with Express Transit power reserve would be a very unique feature set indeed.
Where you can use Apple Pay for transit with Express Transit Mode ‘A List’ transit that supports both native transit cards (faster than EMV except for China) and EMV style bank cards (slower) for Express Transit.
Where you can use Apple Pay for transit without Express Transit mode ‘B List’ EMV style bank card transit that requires Face ID, Touch ID or passcode at the transit gate. One benefit of this mode over regular plastic bank cards is that all Apple Pay loaded cards (China again is the one exception, UnionPay all the way) are certified by Apple for the listed transit agencies. This means Apple Pay cards will always work, while plastic versions of the same card sometimes do not.
Until now nobody has discussed the need for a NFC capable iPad. Without the enhanced Core NFC functions of iOS 13 which limited NFC to Apple Pay Wallet card, there wasn’t a reason. After all who would want to use iPad for Apple Pay Suica transit in Tokyo, you’d look as silly as watermelon man (watermelon in JP = suika…get it?).
But iOS 13 Core NFC changes all this: sure you still don’t want to use an NFC iPad at the checkout line, but businesses would love an NFC iPad loaded with all kinds of enhanced Core NFC apps to do all kind of work as all-in-one mobile POS systems, factory inventory NFC tag read/write systems, and much more. Imagine how an NFC iPad bundled with Recuit’s AirPAY would appeal to Tokyo area businesses as they gear up for the 2020 Olympics. The possibilities are interesting and not insignificant.
What is the optimum global NFC iPad hardware configuration? Background NFC tag reading ability is an absolute must which means A12 Bionic is the minimum support configuration. Outside of that I would say: iPad Air and iPad mini, not iPad Pro, a NFC + cellular model, and a WiFi only model. The NFC iPad needs to be as inexpensive as possible with A12 Bionic and Touch ID. I think it could do well.
A reader sent me a link with an updated Apple Pay server JSON file entry for Suica that indicates iOS 13 as the minimum version for installing the card. This is unusual: Apple Pay Suica has been around since iOS 10, other transit card minimum versions listed in the JSON file are iOS 12.x. We already know that direct Suica card creation in Wallet is a new Suica feature for iOS 13. This JSON file entry could be that, but I don’t think so. iOS 12 already supports direct transit card creation for Shanghai and Beijing transit cards, we don’t need iOS 13 for that.
The JSON file entry for Suica indicates a new Suica feature that requires iOS 13. What could it be? I’ve been scratching my head over the low resolution Suica ‘in transit’ notification card art over the course of iOS 13 beta releases. It’s still unfinished and very late for dovetailing that kind of detail.
Could it be a placeholder for something else? I’m going out on a limb here, but I think we will get some form of dynamic Wallet card functionality for Suica and other cards. It’s a long shot, but Apple has held back iOS features from beta releases occasionally to announce them in connection with new products for the Apple Event golden master.
We will undoubtedly have an Apple Pay update segment in the September 10 Apple Event. There is Apple Card of course, but there is also NFC Tag Apple Pay that Jennifer Bailey previewed back in May. It will fit nicely with the new iPhones, possibly even Apple Watch Series 5 if NFC background tag reading makes the cut.
There are also a number of Apple Pay Transit items on tap for iOS 13: Apple Pay Octopus, Apple Pay Ventra, EMV Express Transit for TfL, and (maybe) EMV Express Transit for LA TAP. Of all of these I hope Tim Cook or Jennifer Bailey goes out of the way to reach out to Hong Kong, even just a little. In these troubled times, the people of Hong Kong desperately need kind words of support. At the very least we will finally get an official Apple Pay Octopus launch window.
Update: iOS 13 developer beta 8 also has the same low resolution Suica ‘in transit’ notification card image of previous beta releases. Taken together with the JSON Apple Pay Suica iOS 13 minimum version reference, more than ever I feel the two are connected. I definitely smell a post Apple Event golden master feature.
AquaBit Spirals CEO Tomohiro Hagiwara responded to my post and took up the Softcream Cashless Index (SCI) challenge, promising to deliver a SCI score of “over 5” with his SmartPlate NFC tag payment service that works with Apple Pay and Google Pay:
watchOS 6 does not support Core NFC, but developers with a PassKit NFC Certificate from Apple can do lots of interesting things with Apple Pay NFC functions. Not that I’m asking Hagiwara san to divulge anything because PassKit NFC Certificates come with all kinds of non-disclosure conditions. But I do look forward to all the Apple Pay goodies coming with iOS 13. So far we have Apple Pay Octopus, Apple Pay Ventra, and Apple Pay myki on the transit side, there will be lots of new stuff on the NFC tag side. It would be great if SmartPlate can join the iOS 13 Apple Pay service rollout with backup from Apple Pay lead Jennifer Bailey at the Apple Event.
I look forward to reporting about the NFC Tag Apple Pay experience, and tasting great softcream along the way.
Summer is here and the increasing number of Apple Pay Suica inbound tweets are fun to read as always. I saw inbound in action recently at a local station NewDays, 2 Chinese women walked up to the checkout and asked in English “Can we pay here with this?” One was waving a Suica card, the other waving her iPhone. People really appreciate the ease and speed of Suica Express Transit.
However, there are still lots of times on the road when you come face to face with the so called ‘curse of Japanese cash addiction’, and the fact that, even though things have changed a great deal since Apple Pay arrived in Japan, there’s still a long way to go.
I had the that kind of experience recently coming back from Minobu on the Keio Highway Bus. That particular bus has a 10 minute rest break at Shakado Parking Area just outside of Kofu on the Chuo Expressway. There’s barely enough time to dash to the restroom and grab a drink for a long congested crawl to Shinjuku Bus Terminal.
Like many Japanese highway rest areas, Shakado offers delicious looking local specialties. Kofu is a well known for it’s delicious fruits, the Shakado cafeteria softcream fruit parfait looked too good to pass up. With 6 minutes to spare I hunted for the softcream button on the meal ticket machine, which was Suica compatible, but couldn’t find it. I asked one of the staff and they pointed to a separate smaller ticket machine that was just for softcream, a separate stall vendor, and not only was it cash only, it was coin only.
Fortunately I had lots of coins that day, a rarity, but pitied another poor westerner wandering around obviously interested in that delicious looking softcream without a clue how to buy one, but I was out of time and dashed for the bus. With a softcream fruit parfait. It was delicious.
After 2 years of writing about cashless/contactless trends, I think I have finally hit on the perfect index for Japan: The Softcream Cashless Index (SCI). Nothing is more regional, seasonal, ubiquitous, cash only and delicious as the endlessly glorious variety of Japanese softcream. Sure, MiniStop has pretty good softcream and all the cashless options like Apple Pay Suica, but those parking area seasonal regionals like Yamagata Cherry softcream (to die for) are always cash cash.
On a scale of 1~10, I put the Japanese national SCI average at 2. Softcream stalls are the worst candidates for the usual cashless options: credit cards/FeliCa/QR etc., because they are mostly one person operations, or side stalls of larger retail operations. Nobody wants to invest in cashless terminals, or even cashless ticket machines, for such mundane, low priced, low margin softcream side business. If softcream can be made cashless, Japan will truly be a cashless nation.
The NFC Tag Apple Pay Option The ideal cashless payment infrastructure investment for softcream operations is no investment at all. This is why meal ticket machines are so popular in Japan for food serving businesses: they eliminate the cash register all together, the staff can focus on serving customers instead of wasting valuable time babysitting customer payments.
The process leverages “Core NFC,” enabling an iPhone to scan an NFC tag that launches an app or a website, so users can skip the step of downloading an app when accessing a new service, Bailey explained.
“There’s no app requirement and no requirement to pre-sign up,” Bailey said, describing how Bird is using the technology in a pilot, with Apple Pay’s “pay load” automatically working to establish the account information to set up a one-time purchase. “It’s so much easier for new users to get into these services very quickly,”
For NFC Tag Apple Pay to succeed in Japan, it has be offered through major payment providers like J-Mups or Recruit AirPay (who already provide regular terminal based Apple Pay), who can package it together with their cloud backend and an app. From the softcream vendor side, all they need to do is sign up for NFC tag payment service via the setup app and receive a free NFC tag and logo. And that’s it, they are in business.
The concept is similar to the SmartPlate demo only more streamlined. It has to remove all payment involvement from the softcream side, just like a meal ticket machine. The only thing they need to do is look at a screen to confirm payment.
In lieu of Google Pay offering a similar NFC tag payment scheme, the payment provider could conceivably offer an Android app to include that platform but this breaks the Jennifer Bailey rule: no app, no sign-up. This rule is what sets NFC Tag Apple Pay apart from QR Code pay services who want you to sign up in an app to get your personal data. This rule will be the reason for the success of NFC Tag Apple Pay.
Can it change the Softcream Cashless Index? If Apple and their Japanese payment partners can replicate the hands off, no cash register, no brainer experience of Japanese meal ticket machines with NFC Tag Apple Pay, definitely yes. There’s only a year to go until the hot summer Tokyo Olympics but if the SCI average can make it to a 5, or more, that would be a huge tasty success and invitation to eat your way across Japan without a wallet.