The October 21 announcement from JR East-Hachinohe City-Northern Iwate Transportation is the 3rd Super Suica local transit card and follows earlier Super Suica local transit card announcements for Utsunomiya Light Rail and Iwate Transit Co. Ltd. These fit neatly into the narrow definition of Super Suica as a local area ‘2 in 1’ transit card within the JR East region that hosts different transit company commute plans and reward points on a single card. New FeliCa chips announced in September have new features like ‘Extended Overlap Service’ to support the ‘2 in 1’ model.
The real test of Super Suica is the wider definition beyond the 2 in 1 Suica Region Affiliate Transit Card program and how it plays out both JR Group companies and non-JR transit companies outside of the JR East (JRE) region. The more JR East shares Mobile Suica cloud assets, the more all transit companies can eliminate duplication and save costs. In the COVID era of constrained public travel, reducing costs while maintaining good service is more important than ever.
On the mobile front it’s clear that Mobile PASMO was an unannounced joint effort between JR East and PASMO Association. Mobile PASMO service and software is Mobile Suica dressed up in PASMO colors, the penguin character swapped out for a robot. The JR West announcement of Mobile ICOCA one week after the Apple Pay PASMO launch is no coincidence. The Super Suica mobile template is in place and road tested, PASMO and ICOCOA are the first 2 customers.
Who’s next? Junya Suzuki pointed out that Suica and PASMO together account for 80% of Japanese transit card issue, ICOCA added in makes that 90%. The next largest market and logical choice is manaca, the Nagoya area equivalent of PASMO. Forget about the Kansai area PiTaPa, the credit card as transit card concept was a bust and will likely never go mobile unless it’s repositioned as just a credit card. JR Central’s TOICA has deep pockets, and it’s said that TOICA runs on Suica servers, but JR Central has a sibling rivalry thing with JRE that might get in the way.
From a market share perspective manaca be the next logical mobile service candidate with the Kyushu area transit cards (SUGOCA and nimoca) following soon after. The next development to keep an eye on is the ‘2 in 1’ Super Suica local transit card model and if other major JR Group members offer a rebranded version of it in their respective transit regions.
From a western perspective people wonder ‘why not just have one national transit card and be done with all this nonsense’. A national transit card has been discussed by various Japanese governments from time to time, and gone nowhere. The shared infrastructure Super Suica model that aims to lift all boats certainly plays more to the traditional Japanese business mindset. In these challenging times that can be a good thing.
You must be logged in to post a comment.